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    Determination of brand personality dimensions for laptop computer amongst students of UTM using Aaker's brand personality scale /

    Determination of brand personality dimensions for laptop computer amongst students of UTM using Aaker's brand personality scale / by 316329 Ooi, Teck Lim, Mohd. Shoki Md. Ariff, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

    Published 2008

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