Showing 1 - 3 results of 3 for search '399258 Kapferer, Jean-Noel', query time: 0.03s Refine Results
  1. 1
    [Re]inventing the brand : can top brands survice the new market realities? /

    [Re]inventing the brand : can top brands survice the new market realities? / by 399258 Kapferer, Jean-Noel

    Published 2001
  2. 2
    Strategic brand management : new approaches to creating and evaluating brand equity /

    Strategic brand management : new approaches to creating and evaluating brand equity / by 399258 Kapferer, Jean-Noel

    Published 1992
  3. 3
    Strategic brand management : creating and sustaining brand equity long term /

    Strategic brand management : creating and sustaining brand equity long term / by 399258 Kapferer, Jean-Noel

    Published 1997

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