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433145 De Chernatony, Leslie
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433145 De Chernatony, Leslie
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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald
by
433145 De Chernatony, Leslie
,
McDonald, Malcolm
Published 2003
2
Creating powerful brands : the strategic route to success in consumer, industrial and service markets /
by
433145 De Chernatony, Leslie
,
McDonald, Malcolm H. B.
Published 1992
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