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  1. 1
    Technological advancements and noise trading: A case of investors’ sentiments at the Pakistan Stock Exchange

    Technological advancements and noise trading: A case of investors’ sentiments at the Pakistan Stock Exchange by Muhammad Haroon Rasheed, Aasir Ali, Naseer Abbas Khan

    Published 2023-12-01
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    Article
  2. 2
    Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

    Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective by Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed, Rab Nawaz Lodhi

    Published 2020-05-01
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    Article

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