Showing 1 - 20 results of 24 for search 'Abd Ghani, Noor Hasmini', query time: 0.03s Refine Results
  1. 1
    Television viewing and consumer behaviour

    Television viewing and consumer behaviour by Abd Ghani, Noor Hasmini

    Published 2004
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    Article
  2. 2
    Managing knowledge: The role of market orientation towards branding in the automobile authorized independent dealers

    Managing knowledge: The role of market orientation towards branding in the automobile authorized independent dealers by Abd Ghani, Noor Hasmini

    Published 2012
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    Article
  3. 3
    Relationship marketing in branding: The automobile authorized independent dealers in Malaysia

    Relationship marketing in branding: The automobile authorized independent dealers in Malaysia by Abd Ghani, Noor Hasmini

    Published 2012
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    Article
  4. 4
    Dealer-based brand equity: The role of market orientation and relationship marketing on brand equity

    Dealer-based brand equity: The role of market orientation and relationship marketing on brand equity by Abd Ghani, Noor Hasmini, Mohamad, Osman

    Published 2014
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    Article
  5. 5
    A review of the literature on brand loyalty and customer loyalty

    A review of the literature on brand loyalty and customer loyalty by Ishak, Faridah, Abd Ghani, Noor Hasmini

    Published 2013
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    Conference or Workshop Item
  6. 6
    The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia

    The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia by Hanaysha, Jalal, Abd Ghani, Noor Hasmini

    Published 2013
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    Conference or Workshop Item
  7. 7
    Malaysian children’s attitudes towards television advertising

    Malaysian children’s attitudes towards television advertising by Abd Ghani, Noor Hasmini, M. Zain, Osman

    Published 2004
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    Article
  8. 8
    A review of branding benefits among small and medium sized enterprises (SMEs)

    A review of branding benefits among small and medium sized enterprises (SMEs) by Mat Daud, Suhaini, Abd Ghani, Noor Hasmini

    Published 2013
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    Conference or Workshop Item
  9. 9
    Country or origin, product innovation and relationship quality: The role of brand equity assets as mediator

    Country or origin, product innovation and relationship quality: The role of brand equity assets as mediator by Abd Ghani, Noor Hasmini, Abdullah, Haim Hilman

    Published 2017
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    Conference or Workshop Item
  10. 10
    The impact of product quality on relationship quality: Empirical evidence from automotive industry

    The impact of product quality on relationship quality: Empirical evidence from automotive industry by Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini

    Published 2016
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    Article
  11. 11
    Consumer brand relationships

    Consumer brand relationships by Abd Ghani, Noor Hasmini, Tuhin, Mohammad Kashedul Wahab

    Published 2016
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    Article
  12. 12
    Assessing the literature on brand equity: From past, present to future

    Assessing the literature on brand equity: From past, present to future by Hanaysha, Jalal, Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini

    Published 2013
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    Article
  13. 13
    The effect of brand personality on brand equity for SMEs brand

    The effect of brand personality on brand equity for SMEs brand by Mat Daud, Suhaini, Abd Ghani, Noor Hasmini, Abdullah, Sahadah

    Published 2016
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    Article
  14. 14
    Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior

    Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior by Adamu, Lawi, Abd Ghani, Noor Hasmini, Abdul Rahman, Maria

    Published 2017
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    Conference or Workshop Item
  15. 15
    Leadership style in knowledge-based culture: The competitive advantage approach

    Leadership style in knowledge-based culture: The competitive advantage approach by Abd Ghani, Noor Hasmini, Mohamad, Osman, Mohamed Anuar, Marhana

    Published 2007
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    Conference or Workshop Item
  16. 16
    Constructing a consumption model for Malaysian consumers

    Constructing a consumption model for Malaysian consumers by Sulaiman, Yaty, Nik Mat, Nik Kamariah, Abd Ghani, Noor Hasmini

    Published 2014
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    Article
  17. 17
    Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm

    Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm by Nik Mat, Nik Kamariah, Abd Ghani, Noor Hasmini, Abdullah, Fader

    Published 2017
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    Conference or Workshop Item
  18. 18
    Relationship quality as a strategic tool in today’s turbulent business world

    Relationship quality as a strategic tool in today’s turbulent business world by Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M.

    Published 2013
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    Article
  19. 19
    Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry

    Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry by Hanaysha, Jalal R. M., Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini

    Published 2014
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    Article
  20. 20
    Importance of product quality and service quality in developing brand equity

    Importance of product quality and service quality in developing brand equity by Hanaysha, Jalal R. M., Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini

    Published 2016
    Article

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