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Abubakar, Muhammad Mujtaba
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Abubakar, Muhammad Mujtaba
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Abubakar, Muhammad Mujtaba
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1
Relationship marketing, long term orientation and customer loyalty in higher education
by
Abubakar, Muhammad Mujtaba
,
Mohd Mokhtar, Sany Sanuri
Published 2015
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2
Modeling the effects of relational constructs on student satisfaction and loyalty to university
by
Abubakar, Muhammad Mujtaba
,
Mohd Mokhtar, Sany Sanuri
Published 2015
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Article
3
Relationship marketing dynamics, customer satisfaction and customer loyalty in retail banking: The role of long-term orientation culture and service recovery
by
Abubakar, Muhammad Mujtaba
,
Mohd Mokhtar, Sany Sanuri
,
Abdullateef, Aliyu Olayemi
Published 2013
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4
The moderating effect of long-term orientation culture on the relationship between trust, personalization and customer satisfaction and loyalti: A proposed framework
by
Abubakar, Muhammad Mujtaba
,
Mohd Mokhtar, Sany Sanuri
,
Abdullateef, Aliyu Olayemi
Published 2013
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