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Value-Enhancing Effects of Psychological Ownership on Consumers’ Mental Accounting: by Akihiro Nishimoto, Sotaro Katsumata
Published 2023-06-01
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Emergent-Nature Consumers as the Source of Innovation for Rapid Change: by Akihiro Nishimoto, Sotaro Katsumata, Eiji Motohashi
Published 2021-03-01
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