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  1. 1
    The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

    The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands by Alić Adi, Činjarević Merima, Agić Emir

    Published 2020-03-01
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    Article
  2. 2
    Exploring the antecedents of masstige purchase behaviour among different generations

    Exploring the antecedents of masstige purchase behaviour among different generations by Alić Adi, Činjarević Merima, Maktouf-Kahriman Nedžla

    Published 2022-09-01
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    Article

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