Metaverse, a Holistic Vision of the New Virtual Reality by M.-Dolores Méndez-Aparicio, Ana-Isabel Jiménez-Zarco, Alicia Izquierdo-Yusta

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Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Ea... by Héctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta

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Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising by Maria Pilar Martínez Ruiz, Ana Isabel Jiménez Zarco, Alicia Izquierdo Yusta

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Condicionantes económicos de la adopción de una innovación por parte del consumidor: análisis de la compra de servicios online by Alicia Izquierdo Yusta, María Pilar Martínez Ruiz, Ana Isabel Jiménez Zarco

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Consumer Expectations of Online Services in the Insurance Industry: An Exploratory Study of Drivers and Outcomes by M. Dolores Méndez-Aparicio, Alicia Izquierdo-Yusta, Ana I. Jiménez-Zarco

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KPI for students satisfaction measurement as an indicator of university management by Alicia Izquierdo-Yusta, Ana Isabel Jiménez-Zarco, Inés González-González, Carmen M. Gómez-Cantó

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Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by María P. Martínez-Ruiz, Mónica Gómez-Suárez, Ana I. Jiménez-Zarco, Alicia Izquierdo-Yusta

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Customer Experience and Satisfaction in Private Insurance Web Areas by M. Dolores Méndez-Aparicio, Ana Jiménez-Zarco, Alicia Izquierdo-Yusta, Juan Jose Blazquez-Resino

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