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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components by Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Silvia Sumedrea, Cătălin Ioan Maican, Alina Simona Tecău
Published 2021-09-01
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Enhancing Consumer Experience through Development of Implicit Attitudes Using Food Delivery Applications by Daniel Adrian Gârdan, Gheorghe Epuran, Carmen Adina Paștiu, Iuliana Petronela Gârdan, Daniel Constantin Jiroveanu, Alina Simona Tecău, Diana Magdalena Prihoancă
Published 2021-10-01
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