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Does banner advertising still capture attention? An eye-tracking study by Aline Simonetti, Enrique Bigne
Published 2024-01-01
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EEG theta and N400 responses to congruent versus incongruent brand logos by Hossein Dini, Aline Simonetti, Enrique Bigne, Luis Emilio Bruni
Published 2022-03-01
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