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  1. 1
    A Conceptual Framework for Creating Brand Management Strategies

    A Conceptual Framework for Creating Brand Management Strategies by Allan Cid, Pierre Blanchet, François Robichaud, Nsimba Kinuani

    Published 2022-12-01
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    Article
  2. 2
    A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy

    A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy by Allan Cid, Pierre Blanchet, François Robichaud, Nsimba Kinuani

    Published 2023-07-01
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    Article

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