Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry by Olavo Pinto, Amélia Brandão

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Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion by Amélia Brandão, Francisca Magalhães

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Antecedents and consequences of luxury brand engagement in social media by Amélia Brandão, Eva Pinho, Paula Rodrigues

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Joining the Anti-Brand Communities on the Internet: Who and Why by Amélia Brandão, Paolo Popoli, Inês Passos Tomás

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The Impact of Patient Experience on Loyalty in the Context of Medical-Aesthetic Health Services by Amélia Brandão PhD, Liliana Ribeiro MSc

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An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions by Yves Miranda, Carlos Augusto Mulatinho de Queiroz Pedroso, Marcos Antonio Barros Filho, Rui Biscaia, Amélia Brandão

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