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    DEVELOPMENT OF MEASUREMENT SCALE FOR PERSONALIZED RECOMMENDED PRODUCT ACCEPTANCE (PRPA-SCALE)

    DEVELOPMENT OF MEASUREMENT SCALE FOR PERSONALIZED RECOMMENDED PRODUCT ACCEPTANCE (PRPA-SCALE) by Ampadu Seth, Yuanchun Jiang, Samuel Adu Gyamfi, Debrah Emmanuel, Eric Amankwa

    Published 2022-10-01
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