Examining the mediating effect of attitude towards electronic Words-of Mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian tr... by Nur Thara Atikah Zainal, Amran Harun, Lily Jaratin

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The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia by Amran Harun, Amat Obong, Abdul Wahid Mohd Kassim, Jaratin Lily

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Comparative Study Of Gender’s Attitude Toward The Intention To Imitate Korean Celebrity Endorsement by Wan Roazha Wan Mat, Nelson Lajuni, Amran Harun, Azaze@Azizi Abdul Adis

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Culture of brand origin (COBO): the impacts of language and linguistics on purchase intention of a brand by Amran Harun, Nabsiah Abdul Wahid, Osman Mohamad, Jaratin Lily, Charlie Albert Lasuin

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Smartphone dependency and its impact on purchase behavior by Amran Harun, Liew, Toh Soon, Abdul Wahid Mohd Kassim, Rini Suryati Sulong

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Smartphone dependency and its impact on purchase behaviour by Amran Harun, Liew, Toh Soon, Abdul Wahid Mohd Kassim, Rini Suryati Sulong

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Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia by Nor Azim Ahmad Radzi, Amran Harun, T. Ramayah, Abdul Wahid Mohd Kassim, Jaratin Lily

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Comparative Study of Gender's Attitude toward the Intention to Imitate Korean Celebrity Endorsement by Wan Roazha Wan Mat, Nelson Lajuni, Amran Harun, Azaze @ Azizi Hj. Abdul Adis

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The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic. a pilot study. by Stephen L. Sondoh Jr, Maznah Wan Omar, Nabsiah Abdul Wahid, Ishak Ismail, Amran Harun

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The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty by Amran Harun, Abdul Wahid Mohd Kassim, Rosle Mohidin, Norhusna Ahmad Nizam, Wong, Li Ting

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Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model by Dayang Haryani Diana Ag. Damit, Amran Harun, David Martin, Abdul Shukor B Shamsudin, Abdul Wahid Mohd Kassim

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The influence of tourist motivation and cultural heritage attributes on tourist satisfaction of homestay programme by Sofinah Yusof, Amran Harun, Syed Azizi Wafa Syed Khalid Wafa, Balvinder Kaur Kler, Mohd Rizwan Abd Majid

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The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia by Bestoon Abdulmaged Othman, Amran Harun, Wirya Najm Rashid, Safdar Nazeer, Abdul Wahid Mohd Kassim, Kadhim Ghaffar Kadhim

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Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives by Yuary Farradia, Yuary Farradia, Harun, Amran

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Consumer behavior during the pandemic Covid 19 by Chu, Yi Ching, Abu Seman, Noor Aslinda, Harun, Amran

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