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1

Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid by Andres Rodriguez Veloso, Marcos Cortez Campomar

Published 2012-07-01

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2

Factors that influence the use of birth control by Brazilian adolescents by Diogo Fajardo Nunes Hildebrand, Andres Rodriguez Veloso

Published 2012-01-01

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3

Representação visual do ato da compra para a criança de famílias de alta renda by Andres Rodriguez Veloso, Diogo Fajardo Nunes Hildebrand

Published 2013-01-01

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4

Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda Development of an Innovation Adoption by Vitor Koki da Costa Nogami, Andres Rodriguez Veloso

Published 2018-09-01

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5

Innovation in the subsistence marketplace: an analysis considering multiple concepts and approaches by Vitor Koki da Costa Nogami, Andres Rodriguez Veloso

Published 2021-04-01

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6

Dysfunctional Consumer Behavior: Proposition of a Measurement Scale by Marília Lara Marcondes Machado de Oliveira, Andres Rodriguez Veloso

Published 2015-01-01

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7

Do Comportamento do Consumidor ao Comportamento do Doador: Adaptando Conceitos de Marketing by Fábio Moraes da Costa, Patrícia Regina Caldeira Daré, Andres Rodriguez Veloso

Published 2004-01-01

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8

Concept of innovation in low-income market by Vitor Koki da Costa Nogami, Francisco Giovanni David Vieira, Andres Rodriguez Veloso

Published 2018-01-01

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9

OS ATRIBUTOS VALORIZADOS POR CRIANÇAS E ADOLESCENTES NA ESCOLHA DE DESTINOS TURÍSTICOS by Marta Maria Cunha Carneiro, Andres Rodriguez Veloso, Sofia Batista Ferraz, Marcos Cortez Campomar

Published 2015-08-01

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10

On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping by Vitor Koki da Costa Nogami, Olga Maria Coutinho Pépece, Juliana Medeiros, Andres Rodriguez Veloso

Published 2020-11-01

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11

Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism by Fernando A. Fleury, Vitor Koki da Costa Nogami, José Afonso Mazzon, Andres Rodriguez Veloso

Published 2016-01-01

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12

Consumer-company Identification: Development and Validation of a Scale by Diogo Fajardo Nunes Hildebrand, Daniel Von der Heyde Fernandes, Andres Rodriguez Veloso, Luiz Antonio Slongo

Published 2010-07-01

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13

Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances by Vitor Koki da Costa Nogami, Danielle Daffre Carvalho, Geraldo Luciano Toledo, Andres Rodriguez Veloso, Maria Aparecida Gouvêa

Published 2015-08-01

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