Showing 1 - 3 results of 3 for search 'Arpita Khare', query time: 0.03s Refine Results
  1. 1
    Role of individual self-concept and brand personality congruence in determining brand choice

    Role of individual self-concept and brand personality congruence in determining brand choice by Arpita Khare, Meenakshi Handa

    Published 2010-01-01
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    Article
  2. 2
    Managing Customer Relationships Using CRM Technology in India's Financial Sector

    Managing Customer Relationships Using CRM Technology in India's Financial Sector by Arpita Khare, Anshuman Khare

    Published 2008-05-01
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    Article
  3. 3
    An exploratory study on brand connotations by Indian youth

    An exploratory study on brand connotations by Indian youth by Arpita Khare, Sapna Rakesh, M.K. Dash

    Published 2009-11-01
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    Article

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