Use of Mobile Advergame as Brand Communication Tool by Azaze@Azizi Abdul Adis

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The impact of firm’s capabilities on digital brand performance of SME’s online business by Masran Tamin, Azaze Azizi Abdul Adis

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SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli by Masran Tamin, Azaze Azizi Abdul Adis

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Impact of environmental factors as moderator on export marketing performance in wooden furniture industry by Azaze Azizi Abdul Adis, Samsinar Md. Sidin

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Advergame: Potential and Prospects for Advertising Strategy by Azaze Azizi Abdul Adis, Hyung, Jun Kim

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Application of AHP and DEMATEL Procedure on Brand Experience by Suddin Lada, Joehan Joehari William, Azaze-Azizi Abdul Adis

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Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness by Brahim Chekima, Fatima Zohra Chekima, Azaze Azizi Abdul Adis

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Non-Muslim consumers’ intention to purchase halal food products in Malaysia by Yong, Hion Lim, Suddin Lada, Azaze Azizi Abdul Adis

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Advertisers use online reviews to design more effective advertisements by Rahat Ullah, Ghayur Ahmad, Azaze Azizi Abdul Adis, Atya Zeb

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Exploring determinants shaping recycling behavior using an extended theory of planned behavior model: An empirical study of households in Sabah, Malaysia by Natasha Juliana, Suddin Lada, Brahim Chekima, Azaze @ Azizi Abdul Adis

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Determinants that influence the actual behaviour to invest in unit trust funds: An analysis of the attributes of the salesperson by Richard Albert Gontusan, Caroline Geetha B. Arokiadasan, Azaze @ Azizi Abdul Adis

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Strategic management and leadership: a bibliometric analysis by Shazleen Abdul Latip, Faerozh Madli, Azaze Azizi Abdul Adis, Haslinda Hassan

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Halal Traceability System and Halal Food Performance of SMEs Food and Beverage in Malaysia by Haslinda Hadis, Shahrizin Abd Sarhadat, Masran Tamin, Azaze Azizi Abdul Adis

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Comparative Study Of Gender’s Attitude Toward The Intention To Imitate Korean Celebrity Endorsement by Wan Roazha Wan Mat, Nelson Lajuni, Amran Harun, Azaze@Azizi Abdul Adis

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The connection between organisational performance and strategic management planning: a bibliometric review of the literature by Nurul Ayreen Kamal Arifin, Faerozh Madli, Azaze Azizi Abdul Adis, Mat Salleh Ayob

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The Impact of Hallyu on Korean food consumption: The role of imitation intention by Nur Nadhirah Zaini, Tini Maizura Mohtar, Izyanti Awang Razli, Azaze Azizi Abdul Adis

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The Mediating Role of Corporate Image Relationship between SERVQUAL and Auditee Satisfaction: The Study of Smalls and Medium Enterprise in Malaysia by Ashari Ismail, Muhammed Hariri Bakri, Mohd Norazmi Nordin, Habibullah Othman, Azaze Azizi Abdul Adis

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Celebrity And Audience Characteristics on Satisfaction, And Repeat Watch Intention on Korean Tv Drama by Azaze Azizi Abdul Adis, Hyung, Jun Kim, Mohd Rizwan Abdul Majid, Izyanti Awang Razli

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Corporate Social Responsibility and Strategic Management: A Bibliometric Analysis by Shirlene Jane Nicole, Suddin Lada, Rudy Ansar, Azaze Azizi Abdul Adis, Lim, Ming Fook, Brahim Chekima

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Determinants of Organic Food Consumption in Narrowing the Green Gap by Brahim Chekima, Mohamed Bouteraa, Rudy Ansar, Suddin Lada, Lim, Elhachemi Tamma, Azaze Azizi Abdul Adis, Khadidja Chekima

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