The role of service quality and relationship marketing in hospitality industry by Naderian, A., Baharun, R.

Analyzing the mediating effect of innovation capability on strategic orientations in agricultural Malaysia by Fahim, N. A., Baharun, R.

Integrated model of brand image, brand attachment and behavioral intentions: review and concept by Keong, L. K., Baharun, R.

Selection of preference order entrepreneurial skills by using fuzzy analytical hierarchy process (the case study of entrepreneurs in Iran and Malaysia) by Alroaia, Y. V., Baharun, R.

A conceptual framework review of gamification elements on mobile marketing outcomes by Arshad, P. M. A. P., Baharun, R.

Information credibility and organizational feedback: a solution to plethora of customer advocacy, brand avoidance and community usefulness by Abro, M. A., Baharun, R., Zubair, A.

Motivation in health behaviour: role of autonomous and controlled motivation by Tam, A. Y. L., Baharun, R., Sulaiman, Z.

Product innovation and brand predicting preferences and mediating role of brand personality by generation y in communication industry by Baharun, R., Nikbin, D., Hashim, N. H., Awang, Z.

Neuromarketing: the popularity of the brain-imaging and physiological tools by Alsharif, A. H., Md. Salleh, N. Z., Baharun, R.

Get full text

The neural correlates of emotion in decision-making by Alsharif, A. H., Md. Salleh, N. Z., Baharun, R.

Get full text

Neuromarketing approach: an overview and future research direction by Alsharif, A. H., Salleh, N. Z. M., Baharun, R. B. I. N., Safaei, M.