Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions by Bart, Y, Stephen, A, Sarvary, M

Spillover effects in seeded word-of-mouth marketing campaigns by Chae, I, Stephen, A, Bart, Y, Yao, D

How consumer digital signals are reshaping the customer journey by Schweidel, DA, Bart, Y, Inman, JJ, Stephen, AT, Libai, B, Andrews, M, Rosario, AB, Chae, I, Chen, Z, Kupor, D, Longoni, C, Thomaz, F

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products by Verhoef, P, Stephen, A, Kannan, P, Luo, X, Abhishek, V, Andrews, M, Bart, Y, Datta, H, Fong, N, Hoffman, D, Hu, M, Novak, T, Rand, W, Zhang, Y