Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms by Basu, K

A View from the Top: The Impact of Market Share Dominance on Competitive Position by Basu, K, Smith, T

Alternative Models of Categorization: Toward a Contingent Processing Framework by Basu, K, Cohen, J

Humour in Advertising: The Moderating Role of Prior Brand Evaluation by Chattopadhyay, A, Basu, K

Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy by Basu, K, Chattopadhyay, A

Corporate Social Responsibility: A Process Model of Sensemaking by Basu, K, Palazzo, G

Customer Loyalty: Toward an Integrate Conceptual Framework by Basu, K, Dick, A

The Ethical Backlash of Corporate Branding by Basu, K, Palazzo, G

Proximal bowel T-tube drainage and local instillation of N-acetyl cysteine: A modified approach to management of meconium ileus by Bhattacharyaya S, Basu K, Samanta N

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Unilateral ureteral triplication with duplex kidney and megaureter by Bhattacharyya S, Basu K, Samanta N

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Mood, Awareness, and Product Evaluation by Basu, K, Gorn, G, Goldberg, M

Regulation, minimum wage and informality: Introduction to symposium by Basu, K, Dercon, S, Kanbur, R, Svejnar, J

Introduction by Basu, K, Horn, H, Román, L, Shapiro, J

Outcome of colostomy closure with different skin closure techniques in a developing country by Shukla R, Tripathy B, Mukhopadhyay B, Chattopadhyay A, Saha K, Basu K

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Urogenital anomalies associated with anorectal malformation by Srivastava Vaishali, Ray A, Patra R, Saha Basu K, Samanta N, Saha K

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Valued Opinions or Opinionated Values: The Double Aggregation Problem. by Roberts, K

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The History and Political Economy of International Labor Standards: Commentary: The Parallels between the Past and Present. by Humphries, J

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Capabilities, Exclusion, and the Supply of Goods. by Atkinson, A

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CSR innovation: a comparative study of India and the UK by Mueller Santos, M

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