Showing 1 - 20 results of 248 for search 'Basu Swastha Dharmmesta', query time: 0.05s Refine Results
  1. 1
    WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE

    WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYIN... by Alfian Budi Primanto, Basu Swastha Dharmmesta

    Published 2019-05-01
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    Article
  2. 2
    Consumers' perception on brand personality

    Consumers' perception on brand personality by , ARDHYAN, , Dr. Basu Swastha Dharmmesta, MBA

    Published 2001
    Thesis
  3. 3
    Analisis sistem intelijen pemasaran di Perusahaan Umum Pegadaian Yogyakarta

    Analisis sistem intelijen pemasaran di Perusahaan Umum Pegadaian Yogyakarta by , SUHARDJO, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1996
    Thesis
  4. 4
    Halal Food Literacy: Conceptual Framework, Dimension, and Scale Development

    Halal Food Literacy: Conceptual Framework, Dimension, and Scale Development by Miftakhul Khasanah, Basu Swastha Dharmmesta, Bayu Sutikno

    Published 2023-02-01
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    Article
  5. 5
    The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics

    The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics by Asri Sekar Mawar Firdausi, Basu Swastha Dharmmesta

    Published 2023-09-01
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    Article
  6. 6
    Segmentasi pasar produk LA Lights

    Segmentasi pasar produk LA Lights by , MARIA, Maya, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  7. 7
    Strategi PT Swadharma Bhakti Sedaya Finance

    Strategi PT Swadharma Bhakti Sedaya Finance by , RAHARJO, Sugeng, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  8. 8
    Evaluasi strategi pemasaran jasa pelayanan teknis di Balai Besar Penelitian dan Pengembangan Industri Kerajinan dan Batik (BBKB) Yogyakarta menuju institusi swadana

    Evaluasi strategi pemasaran jasa pelayanan teknis di Balai Besar Penelitian dan Pengembangan Industri Kerajinan dan Batik (BBKB) Yogyakarta menuju institusi swadana by , WIDIASTUTI, Retno, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  9. 9
    Analisis niat konsumen dalam menggunakan jasa transportasi kereta api Senja Utama berdasarkan pendekatan teori triandis

    Analisis niat konsumen dalam menggunakan jasa transportasi kereta api Senja Utama berdasarkan pendekatan teori triandis by , AMINUDIN, Kamid, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  10. 10
    Analisis kepuasan pelanggan telepon tetap dan selular di area pelayanan Yogyakarta

    Analisis kepuasan pelanggan telepon tetap dan selular di area pelayanan Yogyakarta by , ARYAMAN, Handrio, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  11. 11
    Analisis strategi pemasaran dalam menghadapi pasar global :: Studi kasus pada PT Merpati Nusantara Airlines

    Analisis strategi pemasaran dalam menghadapi pasar global :: Studi kasus pada PT Merpati Nusantara Airlines by , KASTANYA, Ronny, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  12. 12
    Evaluasi harga jual benih padi bersertifikat di PT Sang Hayang Seri (Persero)

    Evaluasi harga jual benih padi bersertifikat di PT Sang Hayang Seri (Persero) by , ARDIYANTO, Sigit, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  13. 13
    Strategi pemasaran produk kayu lapis PT Barito Pasific Timber

    Strategi pemasaran produk kayu lapis PT Barito Pasific Timber by , WITRAYANA, Nadya, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  14. 14
    Analisis kualitas pelayanan Hotel Puri Asri Magelang

    Analisis kualitas pelayanan Hotel Puri Asri Magelang by , KUSUMASTUTI, Endang, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1998
    Thesis
  15. 15
    Evaluasi strategi pemasaran produk baru nostresa pada PT Air Mancur

    Evaluasi strategi pemasaran produk baru nostresa pada PT Air Mancur by , PURWANTO, Joko, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1999
    Thesis
  16. 16
    Analisis faktor pendapatan, kepercayaan, lokasi, produk dan pelayanan terhadap perilaku masyarakat untuk menabung pada tabungan Simpedes di Bank Rakyat Indonesia Kantor Cabang Ponorogo

    Analisis faktor pendapatan, kepercayaan, lokasi, produk dan pelayanan terhadap perilaku masyarakat untuk menabung pada tabungan Simpedes di Bank Rakyat Indonesia Kantor Cabang Pono... by , ARIFIN, Syamhudi, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1999
    Thesis
  17. 17
    Strategi bersaing mixagrip untuk mencapai posisi market leader di segmen kota dalam persaingan industri obat flu di Indonesia

    Strategi bersaing mixagrip untuk mencapai posisi market leader di segmen kota dalam persaingan industri obat flu di Indonesia by , MARDJONO, Eduart, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1999
    Thesis
  18. 18
    Analisis strategi pemasaran dalam usaha meningkatkan jumlah pemegang polis PT Asuransi Jiwasraya

    Analisis strategi pemasaran dalam usaha meningkatkan jumlah pemegang polis PT Asuransi Jiwasraya by , BASUKI, Sulistyo, , Dr. Basu Swastha Dharmmesta, MBA

    Published 1999
    Thesis
  19. 19
    Analysis of the impact of humor advertising on recall, attitude, and purchase intention

    Analysis of the impact of humor advertising on recall, attitude, and purchase intention by , GIM, Hok, , Dr. Basu Swastha Dharmmesta, MBA

    Published 2001
    Thesis
  20. 20
    Analysis of the on-air television advertising affect to consumer memory :: A Case of Coca-Cola campaigns

    Analysis of the on-air television advertising affect to consumer memory :: A Case of Coca-Cola campaigns by , PRIMADIANTO, Demmy, , Dr. Basu Swastha Dharmmesta, MBA

    Published 2001
    Thesis

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