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  1. 1
    Building customer loyalty through social media marketing strategy for internet service providers in Malaysia.

    Building customer loyalty through social media marketing strategy for internet service providers in Malaysia. by Kew, Kai Li, Huam, Hon Tat, Beh, Kok Hooi, Thoo, Ai Chin

    Published 2023
    Conference or Workshop Item
  2. 2
    Do personality traits and demographic characteristics affect Malaysian Chinese entrepreneurs’ leadership effectiveness? A conceptual framework for SMEs

    Do personality traits and demographic characteristics affect Malaysian Chinese entrepreneurs’ leadership effectiveness? A conceptual framework for SMEs by Beh, Kok Hooi, Huam, Hon Tat, Thoo, Ai Chin, Chan, Tak Jie, Tang, Kin Leong

    Published 2023
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    Article

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