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    U.S. Consumers' Willingness to Pay for Flavor and Tenderness in Steaks as Determined with an Experimental Auction

    U.S. Consumers' Willingness to Pay for Flavor and Tenderness in Steaks as Determined with an Experimental Auction by Dillon M. Feuz, Wendy J. Umberger, Chris R. Calkins, Bethany M. Sitz

    Published 2004-12-01
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