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    Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches

    Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approac... by Soheila Khoddami, Bhare Osanlou, Hadis Alsadat Moshashaei

    Published 2022-01-01
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