Božo Skoko
Božo Skoko (born 26 February 1976 in
Ljubuški,
Bosnia-Herzegovina) is a
professor of
public relations at the Faculty of Political Science,
University of Zagreb. He is Head of the Public Relations postgraduate specialist programme at the University of Zagreb. The areas of his scientific research include: public relations, communication, international relations, national identity and image and branding destination. He is a guest professor at the
University of Osijek (
Croatia),
University of Mostar (
Bosnia and Herzegovina) and Edward Bernays University College, Zagreb. He has published seven books pertaining to public relations, to
branding countries, and to the
identity and
image of
Croatia.
He is one of the founders and partner in Millenium promocija, leading communications management agency in Croatia. Skoko has a
doctor's degree from the
Faculty of Political Science, University of Zagreb.
As a consultant he was worked with numerous Croatian and international corporations, political institutions and non-governmental organizations.
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