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Brasil, Vinícius Sittoni
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O Contínuo Experiencial do Varejo: Valor Utilitário Versus Valor Hedônico no Mix de Marketing Varejista
by
Almeida, Stefânia Ordovás de
,
Brasil, Vinícius Sittoni
,
Callegaro, Ana Rita Catellan
,
Callegaro, Fernanda Catellan
Published 2016-06-01
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