The Meanings of “Made in Romania” among the Romanian Consumers by Cătălin Mihail BARBU

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RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING by Tudor NISTORESCU, Catalin Mihail BARBU

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PROFILE ANALYSIS OF THE EMPLOYEES OF COMMERCIAL BANKS IN ROMANIA by Tudor NISTORESCU, Cătălin Mihail BARBU, Valentin STANCIU

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INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE by Mădălina ŞOMĂCESCU, Cătălin Mihail BARBU, Tudor NISTORESCU

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BRAND - PRODUCT INTERDEPENDENCE by Tudor NISTORESCU, Cătălin Mihail BARBU, Claudia Cristina PLOSCARU

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STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET by Tudor NISTORESCU, Cătălin Mihail BARBU, Roxana Ioana DUMITRIU

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TRADEMARK VS BRAND: A CONCEPTUAL APPROACH by Tudor NISTORESCU, Cătălin Mihail BARBU, Roxana Ioana DUMITRIU

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PROMOTING SOCIAL INNOVATION USING MARKETING AND COMMUNICATION TOOLS by Cătălin Mihail Barbu, Anca Floriana Păunescu, Oprea Valentin Bușu

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BRANDING IN SMALL BUSINESS by Mihai Răzvan Constantin BARBU, Radu Florin OGARCĂ, Cătălin Mihail BARBU

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Redesign of Accounting Education to Meet the Challenges of Artificial Intelligence – A Literature Review by Valeriu Brabete, Cătălin Mihail Barbu, Daniel Cîrciumaru, Daniel Goagără, Dorel Berceanu

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Customer Experience in Fintech by Cătălin Mihail Barbu, Dorian Laurenţiu Florea, Dan-Cristian Dabija, Mihai Constantin Răzvan Barbu

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