Principales componentes de la imagen corporativa de entidades culturales by María Ramis Carrasco, Carmen Pérez Cabañero

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Managing satisfaction in cultural events: Exploring the role of core and peripheral product by Manuel Cuadrado-García, Carmen Pérez-Cabañero, Juan D. Montoro-Pons

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Problemática y acciones de marketing en el sector de las artes escénicas de la Comunidad Valenciana by Manuel Cuadrado García, Gloria Berenguer Contrí, Mª José Miquel Romero, Carmen Pérez Cabañero

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The selection of private brand durable goods: factors affecting the Choice by Carmen Pérez Cabañero, M.ª José Miquel Romero, Eva M.ª Caplliure Giner

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Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions by Carmen Pérez-Cabañero, Ivan Veas-González, Carolina Navarro-Cisternas, Hugo Zuleta-Cortés, Camila Urizar-Urizar

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