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Carmen Pérez-de-los-Cobos-Agüero
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Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study
by
Yessica-Ileana Giraldo-Romero
,
Carmen Pérez-de-los-Cobos-Agüero
,
Francisco Muñoz-Leiva
,
Elena Higueras-Castillo
,
Francisco Liébana-Cabanillas
Published 2021-03-01
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