Spillover effects in seeded word-of-mouth marketing campaigns 由 Chae, I, Stephen, A, Bart, Y, Yao, D

How consumer digital signals are reshaping the customer journey 由 Schweidel, DA, Bart, Y, Inman, JJ, Stephen, AT, Libai, B, Andrews, M, Rosario, AB, Chae, I, Chen, Z, Kupor, D, Longoni, C, Thomaz, F