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    Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry

    Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry by Chew, Pei Ling, Tan, Geraldine Wei Fang, Ang, Kah Hui

    Published 2008
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    Final Year Project (FYP)

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