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  1. 1
    The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company

    The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company by Yu-Je Lee, Lung-Yu Chang, Chen-Lin Chien, Ching-Lin Huang, Ching-Yaw Chen

    Published 2010-06-01
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    Article
  2. 2
    The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company

    The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company by Yu-Je Lee, Lung-Yu Chang, Chen-Lin Chien, Ching-Lin Huang, Ching-Yaw Chen

    Published 2010-06-01
    Get full text
    Article

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