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    Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective

    Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective by Zhebin Zhang, Haiyin Jiang, Chuanmei Zhou, Jingyi Zheng, Shuiqing Yang

    Published 2022-09-01
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    Article

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