Cornelia Pechmann

Cornelia (Connie) Pechmann is an American academic and marketing research scholar. She is a Professor of Marketing at University of California, Irvine Paul Merage School of Business.

Pechmann has published numerous papers and articles regarding the effects of advertising, product labeling, social media, brand names and retail store locations on consumers. She is known for her research on studying adolescents' response to pro and anti-tobacco and drug advertising. Her recent work examines the use of social media for online self-help groups and she has worked on developing Tweet2Quit for smoking cessation.

Pechmann is the former Editor-in-chief of ''Journal of Consumer Psychology''. Provided by Wikipedia