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1
Identifying the Relevant Factors in Newspaper Advertising Effectiveness by Cristóbal Benavides, Ricardo Leiva
Published 2014-01-01
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2
La identificación de los factores relevantes en la efectividad de la publicidad en prensa by Cristobal Benavides, Ricardo Leiva
Published 2014-12-01
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3
Engaging Readers: A study of magazine advertising effectiveness in the Chilean media market by Cristóbal Benavides, Aldo Van-Weezel
Published 2013-04-01
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4
Young Hispanics’ Motivations to Use Smartphones: A Three-Country Comparative Study by Ricardo Leiva-Soto, Cristóbal Benavides, Kenton T. Wilkinson
Published 2017-09-01
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5
Percepciones sociales de la Selección Chilena de Fútbol como marca by Cristóbal Benavides, Juan Ignacio Brito, Juan Ignacio Guerrero, Francisco Tagle
Published 2021-01-01
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