Is mixed reality technology an effective tool for retail? A vividness and interaction perspective by Cristina Gil-López, Jaime Guixeres, Javier Marín-Morales, Carmen Torrecilla, Edu Williams, Mariano Alcañiz

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How priming with body odors affects decision speeds in consumer behavior by Mariano Alcañiz, Irene Alice Chicchi Giglioli, Lucia A. Carrasco-Ribelles, Maria Eleonora Minissi, Cristina Gil López, Gün R. Semin

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