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  1. 1
    Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change

    Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change by Daiane Scaraboto, Severino Joaquim Nunes Pereira

    Published 2013-10-01
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  2. 2
    How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities

    How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities by Daiane Scaraboto, Carlos Alberto Vargas Rossi, Diego Costa

    Published 2012-07-01
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