Key changes to improve social presence of a virtual health assistant promoting colorectal cancer screening informed by a technology acceptance model by Melissa J. Vilaro, Danyell S. Wilson-Howard, Mohan S. Zalake, Fatemeh Tavassoli, Benjamin C. Lok, François P. Modave, Thomas J. George, Folakemi Odedina, Peter J. Carek, Janice L. Krieger

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