Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry by David Amani

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Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector by David Amani

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Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL) by David Amani

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The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania by David Amani

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The Nexus Between Service Encounter Perfomance and Brand Evangelism by David Amani

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The mediation role of perceived brand trustworthiness in brand social responsibility and brand positioning: evidence from the Tanzanian beverage industry by David Amani

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Modeling the impact of corporate legitimacy on tax compliance intention to small and medium-sized enterprises by David Amani

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When customers strike back: examining the impact of psychological contract violation on customers' switching behaviour by David Amani

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How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania by David Amani, Emmanuel Chao

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Destination Promotion Videos and Tourism Knowledge: A Road Toward Residents’ Empowerment in Emerging Tourism Destinations by David Amani, Esther Ernest Mfumbilwa

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My heart belongs here: an investigation into the predictive role of destination psychological ownership on tourism ethnocentrism by David Amani, Betty Begashe, Esther Ernest Mfumbilwa

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Driving SME performance through technological absorptive capacity and e-business innovation by Ismail Abdi Changalima, Ismail Juma Ismail, David Amani

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Invigorating continuance intention among users of AI chatbots in the banking industry: an empirical study from Tanzania by Esther Ernest Mfumbilwa, Caroline Mnong’one, Emmanuel Chao, David Amani

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I share because I care! Smallholder farmers’ perceptions of the usefulness of word of mouth for their market participation decisions by Ismail Juma Ismail, David Amani, Ismail Abdi Changalima, Isaac Kazungu

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