A systematic review of strategic brand management in educational institution: Towards an integrative approach by Toetik Wulyatiningsih, Deske W. Mandagi

Get full text

Exploring the Multi-Dimensionality of Tourism Destination Brand Story by Deske W. Mandagi, Donn K. Sondakh

Get full text

‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product by Evi C Waworuntu, Deske W Mandagi, Anthony S Pangemanan

Get full text

Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude by Carolin Marhareita, Iwan Waani Kila, Deske W. Mandagi

Get full text

Determining Factors for Parents to Choose a School: Empirical Analysis of Religious Based Private Schools by Steve Arthur Jonathan, Priccilya Lidya Regina Rantung, Deske W. Mandagi

Get full text

Work-Life Balance, Job Satisfaction and Performance Among Millennial and Gen Z Employees: A Systematic Review by Evi C Waworuntu, Sandra J. R. Kainde, Deske W Mandagi

Get full text

An Exploratory Analysis of Determining Factors Influencing Student Satisfaction with Postgraduate Program Services by Daysi Fikka Kelejan, Ronny H. Walean, Tonny Irianto Soewignyo, Deske W. Mandagi

Get full text