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  1. 1
    Towards data-driven culture in a Spanish automobile manufacturer: A case study

    Towards data-driven culture in a Spanish automobile manufacturer: A case study by Maria Esteller-Cucala, Vicenc Fernandez, Diego Villuendas

    Published 2020-05-01
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    Article
  2. 2
    Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of—A Spotlight on the Automotive Sector Websites

    Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of—A Spotlight on the Automotive Sector Websites by Maria Esteller-Cucala, Maria Esteller-Cucala, Vicenc Fernandez, Diego Villuendas

    Published 2020-04-01
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    Article

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