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  1. 1
    Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?

    Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products? by Lorena Carrete, Pilar Arroyo, Edgar Centeno

    Published 2018-08-01
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    Article
  2. 2
    The Importance of Brand Values in Family Business

    The Importance of Brand Values in Family Business by Rafael Bravo, Jesús Cambra, Edgar Centeno, Iguácel Melero

    Published 2017-07-01
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    Article

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