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Elbia Myreyle Chávez Zirena
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Elbia Myreyle Chávez Zirena
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Elbia Myreyle Chávez Zirena
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1
Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers
by
Patricia Pilar Zirena-Bejarano
,
Elbia Myreyle Chávez Zirena
,
Bernardo Ramón De La Gala-Velásquez
Published 2022-05-01
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2
Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú
by
Elbia Myreyle Chávez Zirena
,
Gabriel Cruz Rojas
,
Patricia Pilar Zirena Bejarano
,
Bernardo R. De la Gala
Published 2020-06-01
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Article
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