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Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins by David Dean, Meike Rombach, Wim de Koning, Frank Vriesekoop, Wisnu Satyajaya, Puspita Yuliandari, Martin Anderson, Philippe Mongondry, Beatriz Urbano, Cristino Alberto Gómez Luciano, Wendy Hao, Emma Eastwick, Elma Achirimbi, Zheng Jiang, Anouk Boereboom, Farzana Rashid, Imran Khan, Beatriz Alvarez, Luis Kluwe Aguiar
Published 2022-08-01
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