The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products by Endy Gunanto Marsasi, Sarah Barqiah

Get full text

The Role Of Perceived Value And Perceived Trust To Optimize Repeat Purchase Intention Based On Mean-End Chain Theory In Generations Y And Z by Ulin Nafisyah, Endy Gunanto Marsasi

Get full text

Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income by Endy Gunanto Marsasi, Asih Dewi Yuanita

Get full text

The Influence of Perceived Risk and Loyalty on Purchase Intention of Fashion Products Based on the Theory of Perceived Risk by Achmad Aflah Aufa, Endy Gunanto Marsasi

Get full text

Influencer’s Trustworthiness and Attitude to Increase Purchase Intention in Generation Z Based on Theory of Planned Behavior by Azkiya Salis Sabina, Endy Gunanto Marsasi

Get full text

THE INFLUENCE OF REVISIT INTENTION AND SELF-CONCEPT ON E-WOM BASED ON THEORY OF PLANNED BEHAVIOR by Deasa Nurrhausan Albana, Endy Gunanto Marsasi

Get full text

TRUST AND CUSTOMER SATISFACTION BASED SERVQUAL IN SOCIAL SECURITY AWARENESS MARKETING PROGRAM by Raudah Rakhmah Yumi, Endy Gunanto Marsasi

Get full text

THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND by Asih Dewi Yuanita, Endy Gunanto Marsasi

Get full text

How Service Quality and Perceived Privacy Can Affect the Customer Satisfaction in Generations Y and Z? by M Iqbal Nurfaizi, Endy Gunanto Marsasi

Get full text

The Influence of Information Quality and Perceived Value on Purchase Intention of Game shop E-commerce in Generation Z Based on Framing Theory by Gusti Muhammad Farhan, Endy Gunanto Marsasi

Get full text

Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce by Endy Gunanto Marsasi, Sarah Barqiah, Yenni Kurnia Gusti

Get full text

CUSTOMER SELF-CONGRUITY AND BRAND IMAGE ON PURCHASE DECISION: THE ROLE OF GENDER AND AGE AS CONTROL VARIABLES by Endy Gunanto Marsasi, Mohamad Rizan, Sarah Barqiah, Yenni Kurnia Gusti

Get full text