The role of perceived green marketing and brand equity on green purchasing decision by Hasna Sanidewi, Eristia Lidia Paramita

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Faktor Yang Mempengaruhi Keberlanjutan Minat Pengguna Dalam Menggunakan Aplikasi Mhealth Melalui Variabel Satisfaction by Vania Katherine Hermawan, Eristia Lidia Paramita

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Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision by Adinda Nur Annissa, Eristia Lidia Paramita

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Gaya Pengambilan Keputusan pada Konsumen Pria Generasi Y untuk Produk Fashion Casual yang Dibeli di Toko [Decision-making Styles of Male Generation Y Consumers of Casual Fashion Pr... by Julia Tri Purnomowati, Eristia Lidia Paramita

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Social media influencer and brand loyalty on generation Z: the mediating effect of purchase intention by Puput Alvhyona Pinto, Eristia Lidia Paramita

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Understanding consumer purchase intention to purchase sustainable fashion: the moderating role of gender perception by Melvina Adeline Tjokrosoeharto, Eristia Lidia Paramita

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Purchase intention toward sustainable fashion brand: analysis on the effect of customer awareness on sustainability on willingness to pay by Siauw Gabriella Tiffany Wijaya, Eristia Lidia Paramita

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FOODSTAGRAM ENDORSEMENT AND BUYING INTEREST IN CAFÉ / RESTAURANT by Kwee Nadia Vercellia King, Eristia Lidia Paramita

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KOMUNIKASI PEMASARAN TERPADU DAN EKUITAS MEREK ALFAMART by Jehuda Ghrahito Hutomo Krussell, Eristia Lidia Paramita

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Price, service quality and trust on online transportation towards customer satisfaction by Yusepaldo Pasharibu, Eristia Lidia Paramita, Stefianus Febrianto

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Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decision by Albert Kriestian Novi Adhi Nugraha, Yunita Budi Rahayu Silintowe, Eristia Lidia Paramita

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