How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination by M. Belén Prados-Peña, Esmeralda Crespo-Almendros, Lucia Porcu

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Conversion of Residential Heating Systems from Fossil Fuels to Biofuels: A Cross-Cultural Analysis by Diana A. Londoño-Pulgarín, Francisco Muñoz-Leiva, Esmeralda Crespo-Almendros

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Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website by Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Esmeralda Crespo-Almendros

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What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level by Esmeralda Crespo-Almendros, Salvador Del Barrio-García, Juan Miguel Alcántara-Pilar

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