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    The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

    The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge by Steffen Schmidt, Sascha Langner, Nadine Hennigs, Klaus-Peter Wiedmann, Evmorfia Karampournioti, Gesa Lischka

    Published 2017-12-01
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