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    The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case

    The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case od VANESSA APAOLAZA IBÁÑEZ, PATRICK HARTMANN, FCO. JAVIER FORCADA SAINZ

    Izdano 2002-12-01
    Polni tekst
    Article

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